ABOUT US

WHERE IT ALL BEGAN
Ruibo Zhao, founder of UNFZD and jury of the Swedish Beauty Awards, conceived the idea for the brand in 2023, inspired by his lifelong passion for fragrance and the emotions they evoke. After years of sharing his enthusiasm and knowledge with tens of thousands of fragrance enthusiasts online, Ruibo noticed a gap in the market for high-quality, accessible scents that resonate on a deeply personal level. This realization sparked his journey to create UNFZD, a brand dedicated to empowering individuality through the art of fragrance.

OUR MISSION
Motivated by a belief that everyone deserves access to exceptional, thoughtfully crafted scents, Ruibo set out to redefine the perfume industry with an inclusive, e-commerce-driven model. Rooted in timeless values of authenticity and self-expression, UNFZD aims to deliver luxury fragrances that inspire confidence, self-care, and a celebration of individuality. From its humble beginnings, the mission remains clear: to create a fragrance experience that is as unique as the individuals who wear them.